We are a global TikTok Live management company, founded in China in 2016 and now operating across 5 regions with 300+ professional studios and 30,000+ creators worldwide.
A global live streaming management company built on nearly a decade of experience, helping creators across the US, LATAM, China, Indonesia, and the UAE build real careers on TikTok Live.
From Wilmington to Wuhan, NewStar's broadcast-ready facilities are the operational backbone of our global network.
NewStar was founded in China in 2016 by Zhang Guijie, starting with 5 employees, a 15 sqm office, and 10 streamers on Volcano Live (now Douyin).
Over nine years the company expanded nationally, then into Indonesia, the UAE, and Latin America, building some of the highest-performing live commerce operations in the world along the way.
In 2023, we established NewStar_US, one of the first purpose-built TikTok Live agencies to launch in the American market.
Every system, every process, and every hire is evaluated against one question: does this make creators more successful? If not, we don't do it.
We don't coach by feel. Every creator gets a data-backed growth plan, weekly performance reports, and evidence-based adjustments.
Our methods have worked in China, Indonesia, UAE, and now the US. We bring cross-market learnings to every creator we manage.
Learn about the creator program: what NewStar offers, who we work with, and how to apply.
See the Creator Program →